Marketing General Manager, Athena Peddie

Group marketing touches on a meaningful project initiative

Marketing General Manager, Athena Peddie

Group marketing touches on a meaningful project initiative

A meaningful project and more in Q3:

If you had to ask me, what was the best project you worked on during Q3 – although there were a few, I would honestly have to say, it was the Spirit Foundation’s Spirit Shoebox initiative.

The Spirit Foundation Team wanted to launch this initiative to bring a little happiness and joy to the children in the Spirit Foundation Early Childhood Development Programme to brighten their lives.

To ensure anyone looking to donate to this incredible cause could make their pledge and choose the child they would like their donation to go to, the marketing team created a page with an easy-to-complete form. Additionally, the form lists all the children’s names and, once a child was selected from the drop-down and the form submitted, a green tick would appear so that the next person who visited the page and wanted to make a pledge, would know which kids did not have a pledge made against their name.

Just in case you want to see what the page looks like (and we don’t mind if you make a pledge at the same time as we’re running this initiative into January 2026 😉), here is the link: https://spiritf.org/spirit-shoebox/

To hear more about the Spirit Shoebox, we have a special video on our YouTube channel - https://www.youtube.com/watch?v=xdbwIvHdwUU

As August was women’s month, the Spirit Foundation team went out to the schools to speak to some of the teachers and female learners. There were so many great videos from teachers who shared their stories about what it meant to be a female teacher in this generation and from the Spirit Foundation learners who shared what being an SEF woman has taught them. To ensure no one misses any of the videos, we created these into a playlist on YouTube.

Here is the teachers series: https://www.youtube.com/watch?v=DSgLRTO-D6k&list=PL5NbH3PbGlCok8IBpwqMsFIAnJDzHbwgV

Here is the scholar series: https://www.youtube.com/watch?v=EtbIVCR1oqU&list=PL5NbH3PbGlCoVnmY7PtQZavg9ZMiPXoDS

Then, in September, we were reminded about National Wills Month and the marketing team went ahead and featured social media posts and pop-ups on the website for Appleton.   

Additionally, we enhanced the look and feel of some of our brands like Warwick Wealth whereby we introduced more about the brand ethos, philosophy and approach which is now illustrated across the website. Please visit our website https://warwickwealth.com/ and social media pages to experience the brand (and enjoy the visuals) for yourself.

Then, just a sneak peek into some activity which happened during October:

So, all in all, another eventful quarter and we will be closing off the year with a lot more action! Be sure to read the next edition of Spirit Insider in early 2026. 

At the same time, we will also be introducing a new member to the marketing team 👏.

As we head into the end of the year, I would like to wish all my work colleagues and our readers a wonderful and safe Festive Season!